Agronometrics in Charts: Organic Blueberries From Mexico Gaining Popularity Slowly But Steadily
In this installment of the ‘Agronometrics In Charts’ series, Sarah Ilyas studies the state of the Mexican blueberry season. Each week the series looks at a different horticultural commodity, focusing on a specific origin or topic visualizing the market factors that are driving change.
The Mexican blueberry crop has displayed tremendous growth in recent years, both in terms of growing area and in terms of production. 89.7% of the area is concentrated in 3 states: Jalisco, Michoacán and Sinaloa. Organic production is becoming increasingly relevant globally, with 15 percent of the blueberry area in Mexico currently producing organically. The harvest window spans a large part of the year, with volumes culminating during the months of December, April and June and the lowest volumes being recorded between August and October. Blueberry production reaches its nadir at the beginning of the year, with a modest increase in April a first peak in June, and then drops to its lowest levels between August and October. Thereafter, it increases again until reaching its maximum peak in December. Currently, about 97 percent of production is exported to 31 destinations with the main market being the U.S.
Volumes of Mexican blueberry this season, in week 36 stood at approximately 140 tonnes, displaying a 24 percent increase compared to the same period in the previous season. The last season saw volumes peaking at 4.8 K tonnes. Volumes this season will largely depend on weather viability and the extent to which challenges such as labor shortages, water shortages and phytosanitary problems impact the industry.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
In Mexico, 18% of the production is currently dedicated to organic blueberries, so there is an opportunity of growth for those farmers who want to work under an organic production system as consumers become more aware of the health benefits of consuming organic blueberries.
Mexico has the potential for sustained growth; it can avail windows during the year that are not being fully exploited currently. Apart from initiating exports to more countries, it can work to extend exports until the summer, since these witness drastic drops during the months of June, July and August.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Written by: Valeria Concha