Agrovision, Berries Paradise form marketing partnership

From Fresh Fruit Portal | 31 May 2022

Overview of berries in the U.S. market, complemented by charts from Agronometrics. Original published on May 26, 2022. 

Berries Paradise and Agrovision have announced the formation of a berry marketing partnership to serve North America.

According to a statement, this joint venture creates a year-round, vertically integrated selection of conventional and organic blueberries, raspberries and blackberries with the mission to provide customers the most delicious berry eating experience.

The new venture provides retail customers with a one-stop shop of high quality, innovative and flavorful berries, at scale. The combined current planted acreage is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico.

Historical volumes of Mexican berries in US Market | Kg

chart 84

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

blueberry volumes by ori 25

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Steve Magami, Chairman of Agrovision, commented: “We are delighted to announce this new venture with Berries Paradise – people I’ve known and admired for years.  Agrovision has spent the last few years building the Fruitist blueberry brand through our direct-to-retail, fully integrated sales and service platform in North America.  This new partnership takes that initiative to the next level, forging continuity and availability in our premium varieties and a full three berry proposition in one new sales platform.”

Berries Paradise Chairman, Francisco Ortiz, also commented: “The companies have complementary production windows and a shared dedication to growing and delivering exceptional fresh berries. Together we will be positioned to better serve the farms, the industry, the customers, and consumers, with the commitment of delivering our best in every berry we offer.”

The partners produce premium berries from unique varieties utilizing sustainable farming practices, precision agricultural techniques, and thoughtful resource management. The complete supply chain control maximizes speed to market and ensures freshness across all berries differentiating and elevating the customer’s berry category performance.

Both Agrovision and Berries Paradise are committed to responsible corporate governance.  For each partner, agriculture is a means of positive transformation of the living standards for the individuals and communities in which they operate, the statement said.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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