Avocados from Mexico releases Super Bowl ad

From Produce Blue Book | 14 February 2023

Overview of avocados from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on February 8, 2023. 

This weekend, Avocados from Mexico BB #:371130 will run a Super Bowl ad for the eighth time in the last decade. Avocados From Mexico reveals 2023 Super Bowl teaser – Produce Blue Book

Today it released the ad on YouTube featuring actor and avocado lover, Anna Faris, as part of its 360 marketing campaign, designed to celebrate how avocados make everything better.

AFM estimates 250 million pounds of avocados are consumed leading up to football’s biggest weekend, enough to cover a football field with more than 75 feet of guacamole.

avocado volumes by histo 9

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Super Bowl LVII will be played February 12 in Phoenix between the Kansas City Chiefs and the Philadelphia Eagles, broadcast by the Fox network.

“The money came in late, so we had some nervous moments,” Fox Corp CEO Lachlan Murdoch said this week in an earnings call. “We were right, just shy of grossing $600 million of revenue next Sunday. We are sold out.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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