Blueberries in Charts: Chile fetches high opening prices, but how might the season play out?

One of the best examples of the relationship between prices and volumes in fresh produce can be observed in blueberries, as demonstrated almost perfectly by the chart below. With prices in October closing out at the highest level we have seen since 2015, this article will explore what kind of scenario we might expect of Chile in the coming months.

Let’s set the scene a bit. Chile is nestled in a strategic spot, completely countercyclical to U.S. production. Until recently, it pretty much had the run on the market during the U.S. winter months, only really contending with Argentina in October and November before Florida starts up again in May. It’s only in the last five years that we have seen significant competition encroaching in, introducing Peru at the beginning of the season and Mexico right at the end.

Although all volumes that arrive on the market will have an effect on the price, the historic trends have for the most part held up. Chile’s season typically starts in November, with prices dropping as volumes increase, hitting about half of their initial value towards the end of the season in March, when quality wanes. In the last five years, however, the prices at the beginning and at the end of the season have remained stable, indicating increased demand which possibly didn’t exist before. Where other origins have complemented the bulk of Chile’s supplies, the market has seen a marked dip in prices, indicative of a more established demand curve dealing with unexpected concentrations in volume.

With the first shipments already arriving in the U.S. market, it will be very interesting to see how this season plays out. The first prices that the USDA is reporting are already unusually high; looking back they are actually the highest we have seen since 2010, where our datasets begin. There is also a notable difference between the prices for Chilean fruit and what we are seeing for Peru and Mexico, which typically aren’t so marked. In the last two years, Chile’s fruit often has taken a premium over Peru and Mexico, but nowhere near the US$6 per kilo that we are saw last week. The best explanation for this variance can typically be found in the quality of the fruit. Unfortunately, the USDA does not report on that parameter, so our only proxy is the origin, which at the very least lets us know of which point of the season the fruit is in.

Written by: Colin Fain
Original published in FreshFruitPortal.com on November 27 , 2018 (Link)