California hits peak berry season

From Fresh Plaza | 1 June 2022

Overview of raspberries and strawberries from California in the U.S. market, complemented by charts from Agronometrics. Original published on June 01, 2022. 

It’s peak berry season on the California central coast. “Production is hitting its stride and the berry quality has been fantastic for strawberries coming out of Watsonville,” says a release from Well Pict. The raspberry crop is also starting to produce in Watsonville and will be hitting promotable volumes soon.

Raspberries and strawberries from California in the US market | Volumes (Kg)

chart 85

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

With the berry season upon us, the Well•Pict Digital Retail kit has been updated with fresh recipes, new POS signage, merchandising tips and social media images for retailers to use to promote berry sales in their stores. This online resource provides retailers assets with a simple download or they can request printed materials on-demand and have them sent directly to their stores.

Hitting the road this weekend? So is Well•Pict Berries. The company will be attending the West Coast Produce Expo in Palm Springs June 2nd – 5th and will showcase its premium, proprietary strawberries. Visit booth #500 to learn more about its berries currently shipping out of Watsonville.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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