Overview of the upcoming stone fruit season by Jon McClarty of HMC Farms, complemented by charts from Agronometrics. Original published on May 14, 2021.
McClarty says the crop looks good and the quality of the stone fruit is strong. “At the beginning of last year, the fruit was pretty small so we’re hoping that at least for the early fruit, it should be sized larger than last year. It’s more normal in sizing,” he says. He notes that last year the crop saw some hail but this year, good chill hours leave growers with the hope that there’s more fruit than last year.
Different demand pattern
Demand also looks different this season. “Last year, a lot of our customers didn’t want to start until they got mid season-type sizing and pricing. This year it’s more like they’re looking for something new so they want to get started,” he says. “So we’re optimistic and we think things will start off strong.”
In turn, he’s also hoping for stronger pricing this season. “Every year it gets more expensive to do things. But this year there are also material costs–whether it’s pallets or boxes, everything is more expensive,” McClarty adds.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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