Market Minute: Plenty of produce items available for promoting
From
| 6 December 2022
Overview of fruits and vegetables in the U.S. market, complemented by charts from Agronometrics. Original published on November 30, 2022.
Tomatoes, lettuce and strawberries are three major tonnage categories that have been on the extreme shortage and escalated cost list. Prices have been at an all time high on these items, especially on lettuce.
Meanwhile, the transition to the winter desert product is done. However, there have been some cold desert temperatures that have held back vegetable growth with continued cold weather forecasted. Unfortunately, this will only add to the already short supply and higher costs of several sensitive items like lettuce.
With all these ongoing challenges, let’s look at a brighter side for a change. Not everything is gloom and doom. There are still some good items that can plug holes when developing ad promotional programs.
Blueberries: Demand is light on a steady market. Plenty of blueberries are being shipped out of Mexico, Peru and Argentina and will peak on volume soon.
Blackberries: Production in Mexico will start to peak. Demand is light, market steady.
Avocados: The demand is fairly light on a steady market. Supply exceeds demand with larger sizes expected around the New Year’s holiday.
Grapes: California is now into shipping storage product. Light imports will be starting to be shipped out of Peru. Demand is very light for now.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Pineapples: Supply moderate and demand light out of Costa Rica. Good quality for promoting.
California Navel Oranges: Demand is moderate with a steady market and good quality. Time to feature them in ads, especially for the upcoming holiday period.
Mandarins: Superior quality out of California, Chile, Morocco and Spain. Two- and three-pound bags are excellent promotional sizes.
Asparagus: Demand is light and the market is fairly lower. Cooler weather in Mexico slowed production a bit. Supplies out of Peru are available to promote on all sizes.
Check with your suppliers for promotional discount pricing and move some tonnage in your ad programs.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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