Michigan Asparagus Season Begins With Excellent Quality; Jamie Clover Adams Details

DEWITT, MI – I, like many other eager consumers, keep a sharp eye out for these green spears during my grocery trips, and it is always a delight when I see them. This season’s crop of Michigan asparagus has arrived; the one-week delay in harvest is worth it when they’re lined up on the shelf. Now with the season in full swing, Michigan asparagus is offering excellent quality this year, with spear tips that are not only tight but also extremely flavorful.

“Michigan asparagus is a great item with which to promote buying local produce, as it is a low-food mile vegetable that arrives fresh from farm to table in less than three days,” said Jamie Clover Adams, Executive Director of the Michigan Asparagus Advisory Board. “Michigan can boast an incredible location when it comes to shipping, as it is within 850 miles of more than half the United States population.”

Your shoppers will be delighted to see the uniform and beautiful look of these Michigan spears. Supply is ample as the weather provided an ideal climate in which to grow a tasty and nutritious product that will stop those in the produce department for a second look.

The arrival of Michigan’s asparagus harvest comes at an opportune time as shoppers break out their grills. Currently, the Michigan asparagus season is at its midway point, and the weather outlook for the remainder of June will support the continued harvesting of excellent quality asparagus.

With today’s high transportation costs, both domestic and abroad, buying local is more important than ever. According to the release, the fewer miles and shorter supply chain—coupled with a duty to support smaller, local, family-owned businesses and sustainability efforts—are all important things to consider.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Additionally, the Michigan Asparagus Advisory Board focuses on educating consumers on the importance of buying local versus imported asparagus and its plethora of health benefits. The board continues to roll out new content daily during the season and hosts weekly giveaways via social media contests throughout June.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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