Naturipe celebrating FeBLUEary

Naturipe is celebrating blueberries during the month of February. Its FeBLUEary campaign is now in its fifth consecutive year and highlights the first peak of imported blueberries for the 2022 season.

Last year, FeBLUEary experienced a shift to adapt to the way consumers were buying their groceries. As consumers relied on e-commerce, Naturipe met consumers where they were by bringing the campaign to their favorite online grocery shopping platforms.

The annual FeBLUEary program began in 2017 to celebrate Naturipe’s first peak of imported blueberries for the year. While imported organic blueberries initially reach high volumes in February, Naturipe’s organic and conventional berries are available all year round.

“The month of February is a great time for retailers to kick-off fresh berry promotions,” said CarrieAnn Arias, vice president of marketing at Naturipe. “We have a variety of activations for our FeBLUEary program that are effective in helping retailers boost sales on a variety of blueberry pack sizes.”

Steady volumes and larger pack sizes in February allow for impressive produce department displays and provide great opportunities for retailer berry promotions. And with the cold weather still lingering across many parts of the country, consumers are prioritizing their health and boosting their immune systems.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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