Oppy looks to expand market with red kiwifruit
From
| 11 February 2022
Overview of kiwis in the U.S. market, complemented by charts from Agronometrics. Originally published on February 11, 2022.
First bringing red kiwifruit to North America nearly a decade ago and again in recent seasons, Oppy is looking to build the market with this category complement through a fresh crop from Italy and Greece.
In 2020, Oppy supplied over 30 percent of all kiwifruit available in the North American market, according to U.S. Census Bureau Trade Data and Statistics Canada. Oppy is employing new ways to optimize the expanding shelf spaced dedicated to the nutrient-dense fruit.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
“This is a really exciting extension to the kiwifruit category,” said Oppy’s Vice President of Categories for Tropicals Steve Woodyear-Smith. “By bringing something different to retail that delivers health, flavor and color choices, it attracts those produce-conscious consumers looking to try a new item and expand their horizons.”
Oppy’s internal testing of the red kiwifruit revealed very high Brix levels and sweetness characterized by notes of strawberry.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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