“Peru will have 20,000 hectares of blueberries in 3 years and it will consolidate its leadership in world exports”
Overview of the Peru blueberry season, complemented by charts from Agronometrics. Original published on September 17, 2021.
65% of the blueberry surface in Peru is cultivated with these protected varieties, which is a great competitive advantage for the country, Beltran stressed.
The general manager of Terra Business highlighted that the cultivation of blueberries is no longer concentrated in the country. La Libertad used to account for 90% of exports, now this region accounts for less than 50% of exports. In fact, currently, 12 regions of the country grow blueberries.
“Top leadership companies in this business are increasingly opening up to a model of incorporating third parties and that is a great opportunity for other producers. There is already a learning curve, the engineers of the companies have a high technical level, there is local knowledge and learning; in addition, the new technologies that are rapidly incorporated by grape, avocado, blueberry, citrus entrepreneurs, radiate to other producers of traditional crops, and all this allows this crop to spread to other regions,” he said.
Consumption continues to grow
The blueberry market is growing around the world, Beltran stated. China has doubled its blueberry imports from Peru; The United States concentrates 50% of the Peruvian blueberry exportable supply (and globally it is the target market for 80% of new projects); while the demand in Europe for this fruit continues to grow.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Blueberry is considered one of the healthiest fruits in the world. According to the latest medical research, each person should consume 128 grams of blueberries per day, with the aim of preventing cardiovascular diseases, Alzheimer’s, or diabetes, among other diseases, the expert said.
Growth in the 2021/2022 campaign
According to Federico Beltran, Peru would export around 211,000 tons of fresh blueberries in the 2021/2022 season, i.e. 30% more than in the previous season (2020/2021).
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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