Promotional pricing expected for avocados as supplies are plentiful
From
| 18 October 2022
Overview of avocados from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on October 17, 2022.
Currently, the US is seeing ample supplies of avocados coming from both Michoacán and Jalisco, Mexico. “The fruit is high quality and the size curve is balanced across all sizes,” says Hector Soltero, senior director of sales planning for Mission Produce.
Compared to last year at this time, the supply of avocados right now is higher. “This is primarily due to the nature of avocado crops as alternate bearing, meaning that the crop cycles year-over-year between high-quantity and low-quantity yields,” commented Soltero. He added that Mission Produce has a good supply for all bulk and packaged avocado offerings.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Other growing regions
While the majority of US supply is coming from Mexico right now, there are also limited arrivals of fruit from Chile. In addition, the Colombian season is expected to start in the weeks to come.
In the meantime, demand looks as per usual for this time of year. “The fall months are typically a slower consumption period for avocados,” Soltero said. “However, with the anticipated strong supply, promotional pricing opportunities are expected. For example, retail promotions during the week of Labor Day this year supported a 10 percent lift in avocado sales volume compared to the week prior.”¹
He adds that looking ahead, supplies are expected to continue to remain plentiful for the next few weeks out of Mexico.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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