Santa Maria fall strawberries around the corner
Overview of the California strawberry supply by Kyla Oberman and Alan Ediger of California Giant Berry Farms, complemented by charts from Agronometrics. Original published on July 23, 2021.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
This year though has seen some delayed starts within California. “We started a little bit later this year both in Santa Maria and Watsonville and there wasn’t the overlap that there typically is,” says Ediger. “So the Santa Maria peak was about three weeks before the Watsonville-Salinas peak and was spread out a little bit this year.”
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Cooler temperatures earlier
That’s largely attributed to some unseasonably cooler temperatures at the beginning of the season. “But we haven’t had any real severe heat so the weather conditions have been really favorable,” says Ediger.
Meeting those strong supplies is healthy demand for strawberries. “Demand has been strong for the past year as berries continue to be on trend with consumers and we don’t see anything changing there,” he commented. “Retail demand is really strong and just over the past several months, the foodservice demand has started to pick back up as well.”
All of this means that pricing has been strong for berries and Ediger says it’s similar to pricing trends at this time last year.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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