Overview of Texas red grapefruit season in the U.S. market, complemented by charts from Agronometrics. Original published on December 22, 2021.
Winter Sweetz, a Texas-based grapefruit brand owned by Lone Star Citrus, has launched its second annual “Sweeter in Texas” sweepstakes to celebrate the Texas red grapefruit season.
Until January 28, Winter Sweetz offers shoppers a chance to enter to win one $500 gift card grand prize and a shipment of about 20 Texas red grapefruits valued at $35. Consumers can enter via the official sweepstakes entry form on the Winter Sweetz website located here.
To elevate Texas red grapefruit season alongside the sweepstakes, Winter Sweetz is utilizing its website, product Kwik Lok messaging, social media platforms, influencer support and email marketing to drive entries as well as increase brand awareness.
Winter Sweetz will also use its platform to engage and educate consumers on how weather can affect the appearance of produce without compromising the quality and flavor. According to a recent study from Ohio State University that analyzed shoppers’ attitudes toward irregular produce, consumers are open to purchasing with the right marketing and messaging.
“The Texas winter storm that hit us in February posed many obstacles as it knocked the blooms off the trees and destroyed their canopies,” said April Flowers, director of marketing at Winter Sweetz. “Despite those challenges, the trees are recovering very nicely and we’re especially thankful to be harvesting and shipping our sweet red grapefruit this season, even if they appear less than perfect. We look forward to engaging with our shoppers and helping them understand that it’s truly what’s on the inside that counts!”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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