Strong market on California strawberries
From
| 25 October 2022
Overview of strawberries from Pacific California in the U.S. market, complemented by charts from Agronometrics. Original published on October 24, 2022.
Supplies of strawberries out of California are tight currently. “We generally transition through the fall from Watsonville into Oxnard and we’ve made that change. The majority of fruit is out of Oxnard right now,” says Jim Grabowski of Well Pict. “We’ve pretty much hit the peak from there so we’ll start to see a small decline on that crop through November.” Generally, he says, there’s a small decrease in strawberry volume compared to this time last year.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Yet, demand remains strong for fresh strawberries, as it does year-round. “We don’t have that heavy demand that we normally get through the spring and summer but it’s still strong. Most of the time, demand exceeds supply,” he says.
Pricing likely staying consistent
Not surprisingly, that makes for good pricing. “It’s a fairly strong market. It’s not that people can’t afford to buy them but they’re not seeing the summertime prices that they might have been accustomed to. I also think the pricing will stay there,” says Grabowski.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Well Pict will be talking strawberries this week at IFPA’s Global Produce & Floral Show taking place October 27-29 in Orlando, Florida. “We’re going with our line of products and hope to make contact again with a lot of people we’ve not had personal contact with for the last two years. We’re just looking to solidify the relationships we have and maybe make some new ones as well,” says Grabowski, noting that it will also be sampling fresh strawberries and a strawberry-inspired recipe at its booth #1959.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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