The United States is becoming a very important market for Moroccan citrus

Stephanie De Wit, an entrepreneur and great connoisseur of the international fruit and vegetable trade that owns the Agribianco company, which is based in Marrakech (Morocco), spoke with us about the international dimension of Moroccan citrus fruits, their strengths, challenges, and opportunities.

“Agri Bianco was born in January 2020. Our goal was to create a service to supply customers internationally with products of the highest quality while providing them with exceptional customer service. After years of learning the processes and managing other teams, we realized that it was time to build our own path and add our core values to the fruit and vegetable sector.”

“Agri Bianco is more than just a company. We work hard to ensure the supply of high-quality products to our customers around the world while taking care of our local communities. Our company manages all production chains: from harvest to delivery, we oversee every step,” she stated.

Clementines, tangerines and oranges from Morocco in th US market | Volumes (in KG)

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“Our team works with producers and warehouses to ensure that quality is respected and that the products meet our customer’s needs and specific requests. We work in the northern and southern hemispheres, allowing us to offer a year-round supply of fresh produce. We are a multicultural team mainly made up of women who are passionate about offering consistency, equality, and commitment to ensure excellent quality in our business. Our team is proud to offer the best service to our customers and to take care of our environment and those around us.”

“We focus on niche products to differentiate ourselves. We especially work with organic pomegranates, peppers, melons, berries, and citrus fruits as well as with conventional citrus fruits.”

Characteristics of Moroccan citrus fruits

“Morocco can offer good product quality and logistically we are very well positioned to reach the rest of the world markets. However, we must bear in mind that we are experiencing an increase in costs. Transport, packaging, fertilizer, and chemical product inputs have increased dramatically.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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