Avocados From Mexico™ recruits legendary soccer players for latest shopper campaign

The world’s biggest soccer event kicks off this November and Avocados From Mexico™ (AFM) and Takis® snacks are scoring big with their new shopper marketing campaign, “Guackeepers Keep it Good,” helping fans bring the goodness of guac to their soccer viewing parties.

AFM and the Mexican brand of rolled corn tortilla chips are partnering to recruit two iconic soccer legends: Landon Donovan, one of the greatest American male players from the United States team, and Rafael Márquez, former Captain of the Mexico National team, described as the best defender in the team’s history, having played in five World Game soccer tournaments. The two will be the official “Guackeepers” by always bringing delicious guac made with Avocados From Mexico and Takis snacks to the party. And since nearly half of the world’s population (3.5B) watched the 2018 World Games matches, this is the perfect moment for AFM to make soccer celebrations #AlwaysGood.

According to a Numerator Study, there is a 1.8x basket increase when avocados and Takis snacks are purchased together. And, 2022 will be the first time the World Games will take place in the fall – which is a priority season for AFM, as the brand has majority share of the avocado category October – December, with a 9.1% growth in volume sales from 2018 – 2021 during this time frame. Because Avocados From Mexico bloom year-round in Michoacán, sending Hass avocados to the U.S. 365 days a year, they are perfect to bring and enjoy at soccer match viewing parties this fall.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“What better way to celebrate soccer’s biggest event than with the good flavors of AFM and Takis snacks?” said Stephanie Bazan, Vice President of Shopper and Trade Marketing for Avocados From Mexico. “Our ‘Guackeepers Keep it Good’ in-store merchandising strategy is designed to excite the soccer-obsessed and spark good times, elevating sales during this priority time period for our brand.”

“Watching the world’s most intense soccer event wouldn’t be complete without the right snacks, which made our decision to partner with Avocados From Mexico the perfect match,” said Sandra Peregrina, Marketing Director of Salty Snacks for Barcel USA. “As our favorite teams get ready to face the intensity of the games, we’re excited to invite fans to enter the ultimate Guackeepers sweepstakes and take their winning shot at a once-in-a-lifetime experience.”

To learn more about Avocados From Mexico’s robust year-round promotional activities and marketing efforts, visit www.avocadosfrommexico.com/shopper.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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