California avocado crop forecasted to increase 15% in 2022
From
| 4 February 2022
Overview of avocados from California in the U.S. market, complemented by charts from Agronometrics. Original published on February 01, 2022.
The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
“California avocado growers welcomed rains in December and January because they moved the region from severe drought to moderate drought conditions, and rain usually has a positive impact on tree health and avocado sizing,” said Jan DeLyser, California Avocado Commission vice president marketing. “We’re expecting a good mix of sizes to support a variety of customer needs.”
Market conditions will be a key factor for when California avocado growers begin harvesting; some growers have already begun to pick. Volume is expected to ramp up in earnest around March. While the Commission’s fiscal year runs from November 2021 through October 2022, about 80% of the California avocado season volume is expected to occur from April through August, with the season winding down starting in September.
“We are looking forward to the 2022 California avocado season with additional volume for promotions and creative California avocado marketing to support our customers,” said DeLyser.
The Commission’s marketing support for the season, which includes baseline year-round support including social media activity behind the Big Game, also ramps up beginning in March. CAC is continuing its advertising campaign “the best avocados have California in them,” targeting avocado super users and select consumers in California and the west. Consumer research has shown that the creative ads are very effective at building awareness for the California avocado season and maintaining brand preference among targeted consumers.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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