Overview of the Eastern apple season by Lisa Fetterhoff of Keystone Fruit Marketing, complemented by charts from Agronometrics. Original published on September 21, 2021.
“We value relationships with our customers and growers and we pride ourselves on our commitment to high standards of integrity and quality when it comes to bringing you fresh products all year long,” said Lisa Fetterhoff, director of operations.
Apples are an excellent commodity for retailers to promote in October and November with seasonal promotions around the autumn holidays. The 2021 harvest is currently underway and Keystone will continue picking apples from Virginia and Pennsylvania through early November. Volume is up from last year in most varieties, especially Gala, Fuji and Pink Lady.
“Like the rest of the U.S. economy, the apple industry is also facing labor shortages, higher transportation costs and delays in the supply chain,” said Fetterhoff. “We are doing everything we can to ensure that orders are fulfilled 100 percent, delivered on time and are reasonably priced so consumers can enjoy our Eastern apples all season long!”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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