“Selling mangos is about selling the flavor and experience”
Overview of the Mexico mango season, complemented by charts from Agronometrics. Original published on September 02, 2021.
Currently, Mission is moving Keitt, Tommy Atkins and Palmer varieties of mangos and it is also preparing for South America’s season which will supply Honey, Kent and Keitt varieties of mangos. Good volume and high quality is anticipated to continue from Brazil.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
From Mexico, Jessica Bohlman of the Orlando, FL-based National Mango Board (NMB) notes that the Mexican season, which began the first week of January and continues through the first week of October, projects 78 million boxes, about the same year over year. “Mexico is shipping mainly from South Sinaloa and North Sinaloa at this time. So far for the season, Mexico has shipped 69.4 million boxes,” she says.
On varieties, Mexico’s main varieties are Tommy Atkins (40 percent), Honey/Ataulfo (27 percent), Kent (19 percent), Keitt (11 percent) and others (3 percent) for the entire season.
Increasing interest in mangoes
Meanwhile on demand, it is strong for mangos, particularly from the Southern region and the West Coast says Dueire. “Historically every year consumption increases,” he says. “Consumers continue to learn more about the flavor and health benefits of mangos while we work to ripen and provide high-quality fruit and ensure an excellent eating experience.”
He also touches on the evolution that’s being seen in selling mangos today. “Selling mangos is about selling the flavor and experience– not the commodity. Retailers used to sell them hard, but ripe mangos are what the consumer wants. By providing a ripe mango program, Mission is able to promote a positive development in demand for mangos,” he says.
As for pricing, industry pricing on mangos is higher this year than last year. “They have increased week over week for the last three weeks,” says Dueire.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
What remains a challenge though for mangos, and many other commodities, are global supply chain issues. “An industry-wide global logistic challenge is the lack of availability of containers in South America, causing inevitable delays across all commodities,” he says. “We’re also still addressing and adapting to evolving situations and restrictions caused by the pandemic. However, thanks to our global network and vertical integration, we’re providing ample supply to meet demand.”
Looking ahead, the Peruvian mango season is anticipated to start in approximately three months.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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